All strategic plans involve an evaluation component. Do we in museums take the time to not only perform our strategic evaluations, but evaluate our day-to-day performance? How do our audiences view us? How do our funders think we are doing? How do we think we are doing?

These questions raise other questions, such as "What standard do we measure ourselves against?", and "what are we contributing to our communities"? (see Museums and Communities).

Other links of interest:

Needham bibliography on evaluation

American Association of Museums Museum Assessment Program

Measuring Museums Bibliography from BCMA Conference 2002 presentation

BCMA 2002 Conference Presentation *Measuring Museums*